"Our
primary function in life is to produce the best
advertising in the world, bar none." Leo
Burnett
Top level global executives meet every quarter
to review the best work from each of our 95
offices and rate the work using Leo Burnett’s
proprietary scale where 7+ is the worldwide
standard to reach, for every piece of work.
It has achieved positive results for our clients
over the years across all markets and ensured
a high standard of creative excellence.
• 45% greater chance of exceeding business
objectives with 7+work.
• 75% chance of NOT meeting business objectives
with work below 5.
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