"Good
advertising does not just circulate information.
It penetrates the public mind with desires and
belief." Leo Burnett
In 1935, in the middle of the Depression, supreme
optimist Leo Burnett founded the Leo Burnett
Company, The fledging agency made its temporary
headquarters in a suite of rooms at Chicago’s
Palmer House Hotel. At the time, the entire
office staff could sit comfortably around a
card table. Today, 66 years later, the Leo Burnett
network is operating in 95 offices around the
world. |
