Marketing
activities that provide consumers, employees
or business-to-business audiences an incentive.
Promotion marketing also includes co-operative
activities that involve other participants in
the distribution cycle to help sell a product
or service, such as retailers.
Promotion tools are meant to get consumers involved
and engaged, whether it is sending away for
a reward/prize, entering a contest, or redeeming
an incentive through store interactions and
design.
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