Public Relations Direct Marketing/CRM Shopper Marketing Promotional Marketing lnteractive Marketing     Interactive Marketing activities operate across channels of consumer interaction and provide opportunities for immediate response. These are channels through which digital content can be distributed: Internet, mobile devices, email, kiosks, etc. Interactive marketing can dramatically shorten marketing cycles: each consumer interaction is an opportunity to drive a response, reinforce the brand, and collect valuable information. Given its highly targeted nature, Interactive marketing enables marketers to establish current and potential customer value and to translate customer intelligence into creative ideas that motivate consumers to act: to call, to join, to come back and to buy.