19th Feb 2013

New Business Wins!

Coming off a hectic year, Arc Worldwide’s public relations arm of Leo Burnett had an explosive December and January, securing 3 new major accounts which is a clear reflection of their standing as one of the leading PR agencies in Malaysia.

New Business Wins!

Coming off a hectic year, Arc Worldwide’s public relations arm of Leo Burnett had an explosive December and January, securing 3 new major accounts which is a clear reflection of their standing as one of the leading PR agencies in Malaysia.

“It has been a very busy year for us but we are deeply grateful for the opportunities given to us by our clients to helping them build their brands,” said Magdalene Lee, Arc Worldwide’s Director of Public Relations. “2013 saw some changes within our organization and we are thrilled that our fresh new strategies and hard work have borne fruit,” added Lee, who took over the department in January 2012.

Arc PR successfully launched YEAST Bistronomy, the new French artisanal bakery, restaurant and bar a vin located in Bangsar, Kuala Lumpur, and continue to drive publicity for them. They are also currently working on preliminary preparations to assist property developer, Perfect Eagle Development Sdn. Bhd., with their upcoming projects in Puchong South. Adding to these, Arc also has their work cut out for them, having just been appointed by AEON Malaysia to oversee their public relations, social media and corporate communications.

“Considering the brands that we are currently working with as well as our new clients, we are truly humbled by their belief in us, in entrusting us with the role of being guardians of their brand,” Lee said. “Arc PR’s approach to communications is centered upon Leo Burnett’s HumanKind philosophy. HumanKind allows us to develop a keen understanding of the people, culture and the environment we are in, which translates into our work of creating meaningful stories that inspire change in people. This has allowed us to maintain our edge, as we work with our clients to get their message to stand out amidst the clutter of noise and news,” she said.