30th Jan 2013

A Creative Approach in Promoting "The Walking Dead"

FOX International Channels (FIC) Takes A Creative Approach in Promoting Second Part of The Walking Dead Season 3 Which Will Premiere on FOX Movies Premium (Astro Ch 413) and FOX Movies Premium HD (Astro Ch 433)

A Creative Approach in Promoting "The Walking Dead"

Kuala Lumpur, 30 January 2013 – Bloody, gruesome and horrifying-looking zombies were spotted lurking around at several spots around Kuala Lumpur. The appearances of these ‘walkers’ became the recent hot topic, not only amongst KL citizens and tourists but even in the social media sites. As scary as the zombies were, curious onlookers were queuing up to snap pictures with them.

Besides generating buzz, these zombies also helped to promote one of the most watched Hollywood series, The Walking Dead Season 3. The second part of the series premiers exclusively on FOX Movies Premium (Astro Ch 413) and FOX Movies Premium HD (Astro Ch 433) at 11.00pm beginning 17 February 2013 and thereafter every Sunday at the same time.

The ‘walkers’ mainly haunted the streets of Kuala Lumpur; making appearances at Sungei Wang, Lot 10 and Pavilion, exciting and shocking most pedestrians. The zombies also made an appearance at KL Sentral Transit Concourse, Kuala Lumpur on 30 January 2013 at 5.00pm. Limited edition merchandises of The Walking Dead were given out to those who were daring enough to approach the zombies. In addition, leaflets promoting the series were also distributed.

Anthony Yeap, Territory Head for FOX International Channels Malaysia said, “The Walking Dead has been a constant favourite with our viewers and the third season is nothing short of being a marvelous one. For the second part of this current season, we wanted to promote The Walking Dead Season 3 in a unique way. These zombies were also spotted at Petaling Jaya and Subang Jaya.”

“We are proud to be televising one of the most exciting shows of the year, a week after the US release date, and this is part of our continued commitment to enhance the viewing experience for our FOX Movie Premium and FOX Movies Premium HD viewers.” he added.

The highly anticipated drama series The Walking Dead returns for an exhilarating new season. In this uncertain world, Rick Grimes (Andrew Lincoln) and his band of survivors must not only fight the dead, but also face a whole new fear: the living. Season 3 also introduces new characters, including the Governor (David Morrissey) and fan-favorite Michonne (Danai Gurira), along with her zombie pets. A 16 episode season, the series Entertainment Weekly called “greatest thriller ever produced for television” will air in two-parts. Part One ended its run on 9 December 2012 while Part Two will be premiering on 17 February 2013 with the final eight episodes.

Based on the comic book series written by Robert Kirkman and published by Image Comics, The Walking Dead stars Andrew Lincoln, Sarah Wayne Callies, Laurie Holden, Steven Yeun, Norman Reedus, Chandler Riggs, Lauren Cohan, Scott Wilson, Iron E. Singleton, Melissa McBride, Morrissey and Danai Gurira. The series is produced by executive show runners; Glen Mazzara, Kirkman, Gale Anne Hurd and David Alpert with Greg Nicotero, Denise Huth and Evan Reilly as co-executive producers.

Since its debut season, The Walking Dead series has garnered an Emmy® Award for Outstanding Prosthetic Make-up, a Golden Globe® Award nomination for Best Television Series – Drama, and a WGA Award for Outstanding Achievement in Writing Derivative New Media, among other accolades.

Be sure to watch The Walking Dead Season 3 – Part 2, a zombie-filled adventure series that is sure to keep you on the edge of your seats! The second part of the series premieres on 17 February 2013 at 11.00pm exclusively on FOX Movies Premium (Astro Ch 413) and FOX Movies Premium HD (Astro Ch 433) and every Sunday at 11.00pm thereafter.

Issued by : ARC PR - a part of Leo Burnett Malaysia On behalf of : FOX International Channels