Bite into Prosperity again. Close

Feb 2016

Bite into Prosperity again.

We all anticipate different kinds of joys during the year-end. But there’s always that one shared love that brings us together.

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There’s always time for breakfast. Close

Feb 2016

There’s always time for breakfast.

Whatever the weekday morning brings, a freshly prepared and easy-to-enjoy Weekday Breakfast Special will ensure that you never have to skip breakfast.

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Big Mac Chant on Dubsmash Close

Jan 2016

Big Mac Chant on Dubsmash

By partnering with a popular mobile video app, we brought a new twist to an old BIG MAC jingle. Making it cool again to a whole new generation.

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Maxis 2015: Zerolution

Sep 2015

Maxis 2015: Zerolution

Getting 0 in anything is often perceived to be negative. How do we make it the game-changer instead? Follow 0's journey as it breezes through obstacles, frees others from 24-month contracts and eventually becomes the hero of the story. Welcome to the Zerolution.

AIA Health Report Card: Can you make the grade?

Aug 2015

AIA Health Report Card: Can you make the grade?

When it comes to health, many of us are aware of the issues but we often brush it aside. Sometimes it takes loved ones to highlight the state of our health in order for us to buck up. We tapped into this insight and came up with this campaign that encouraged people to grade their friends with a health report card, to create awareness about being healthier.

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If Carlsberg Did Meeting Rooms Close

Aug 2015

If Carlsberg Did Meeting Rooms

Meetings, meetings and more meetings. Either you are stepping in to a meeting, stepping out of a meeting or just in between meetings. In this jargonized ‘let’s call for a meeting to discuss the agenda for the next meeting world, what if Carlsberg did meeting rooms...

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AIA 2015: Rezeki (God’s Providence) Close

May 2015

AIA 2015: Rezeki (God’s Providence)

Muslims are encouraged to endure difficulties with patience and to persevere in times of adversity, secure in the belief that the path set by the Almighty has reasons and purpose to everything. These elements of ‘cubaan’ (trials) and ‘rezeki’ (God’s providence) are seen throughout AIA Public Takaful’s insighful web film.

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Yasmin How You Know Close

Feb 2013

Yasmin How You Know

4 years after her passing, Yasmin Ahmad still speaks. This campaign brought her voice back to life, and re-inspired the public with her wit and wisdom, in launching the biographical Yasmin How You Know?.

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