Malaysia Airlines London – Langkawi

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Malaysia Airlines London – Langkawi The London – Langkawi direct flight campaign is just one example of how we have turned around the image of Malaysia Airlines in the minds of the target. Background Malaysia Airlines launched a new non-stop flight from London to Langkawi and Penang. Clearly, Malaysia Airlines was “Going beyond expectations” again by delivering this new service and that’s exactly what we wanted people in the UK to take out from our communications. What we did Before you can expect travelers to book a seat on your new destination, you have to promote the destination itself… and do it in an unusual way to make sure the campaign supports the total Malaysia Airlines brand in “Going beyond expectations”. The results Both Langkawi and Penang routes contributed 13% increase in positive yield for the UK sector and 7 out of 10 travelers surveyed said the campaign made them more interested in flying Malaysia Airlines on the whole.