7th Nov 2016
Recognized as Malaysia’s Top Marketers for 2016
Kuala Lumpur, 7 November 2016 – Leo Burnett Group Malaysia bagged seven trophies at the recently concluded Marketing Excellence Awards 2016.
Commenting on the multiple wins, Tan Kien Eng, the Chief Executive Officer of Leo Burnett Group Malaysia, said, “We are thankful for the recognition. Everything that we do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. This would not be possible without our collaborative relationship with clients as well as the trust that they place on us. “
Scooping two Golds for Excellence in Customer Engagement & Excellence in Experiential Marketing for the ‘Carlsberg Beer Taster’ Campaign drew repute that night. The activation that was aimed at getting millennials to ‘rocket ship’ their fame through its tagline – ‘Probably the best job in the world’ which generated over 2 million impressions, 11% engagement rate and a 2% increase in TOMA compared to core drinker groups of competitors. The team also took home a Silver award for Excellence in Marketing to a Male audience for the same activation.
Leo Burnett also won gold for the Excellence in Content Marketing/Native Advertising/Branded Content category for the campaign ‘Cubaan Dan Rezeki’ for AIA Public Takaful. The best stories are always told from the eyes of the beholder.
“We want to create and tell genuine brand stories that change people’s behavior, not make advertisements”, said, Sutapa Bhattacharya, Head of Strategy and Branding at Leo Burnett Malaysia. This campaign also won bronze for the category Best Marketing Discipline Campaign at the Promotion Marketing Awards Dragons of Asia 2016.
Korea’s leading home appliances manufacturer, COWAY Malaysia was also part of the night’s success. The Water Specialist won one Silver for Excellence in Marketing Communications/Public Relations as well as two bronze for Excellence in Launch Marketing and Excellence in Brand Awareness for its #BoiledWaterIsNotEnough campaign.
Earlier this year, Leo Burnett Group Malaysia also had a successful run at the Advertising + Marketing Magazine’s Agency of the Year awards, winning, among others, the title of Overall Agency of the Year.
Marketing Excellence Awards is one of Malaysia’s largest award shows dedicated to celebrating the work of the country’s top marketers which is organized by Advertising + Marketing magazine.