16th Dec 2015
Leo Burnett Group Malaysia repeated its gold victory for Creative Agency of the Year at the Campaign Asia-Pacific 2015 Agency of the Year awards that was held in Singapore recently. This marks the third time the agency has won the award—the first being in 2012, followed by 2014 and now, 2015.
Proving its worth beyond the Creative industry, Leo Burnett Group Malaysia also bested other agencies from South East Asia to emerge as the Gold winners for South East Asia Specialist Agency of the Year and South East Asia PR Agency of the Year. The latter is the group’s third consecutive win since 2013.
Speaking about the multiple wins, Tan Kien Eng, the Chief Executive Officer of Leo Burnett Group Malaysia, had this to say: “We are grateful for the recognition. It is a great way to cap off what has been a fantastic year. More importantly, it is an encouraging boost for Burnetters, who dedicate themselves to delivering top-notch works for our clients.”
The factor that contributed largely to the accomplishment, according to Tan, lies in the group’s HumanKind philosophy—an approach that places people and a desire to change their behaviour at the forefront of its strategies. “We believe that creativity has the power to transform human behaviour. A brand with purpose can be a true agent of change and transform the way people think, feel or act,” he explained.
Other awards that the group picked up on the night include Bronze for Digital Agency of the Year and a finalist placement for Integrated Agency of the Year.
Earlier this year, Leo Burnett Group Malaysia also had a successful run at the Advertising + Marketing Magazine’s Agency of the Year awards, winning, among others, the title of Overall Agency of the Year.