10th May 2016
Group’s 3rd consecutive 4th Overall win since 2014
Kuala Lumpur, 10th May 2016 - Leo Burnett Group Malaysia was crowned Overall Agency of the Year Award, at the client-judged Advertising + Marketing Agency of the Year Awards held in Kuala Lumpur recently. Leo Burnett Group Malaysia was in competition with 93 shortlisted agencies in 14 categories.
Speaking about the multiple wins, Tan Kien Eng, the Chief Executive Officer of Leo Burnett Group Malaysia, said, “We are honored to be crowned the Overall Agency of the Year Award for the 4th time. This is a huge accomplishment for us as we were judged and selected by senior client marketers. Our team believes in working in partnership with our clients to deliver the best.”
He added that Leo Burnett’s accomplishment is rooted in its Humankind philosophy-an approach that places people and a desire to change their behavior at the forefront of its strategies. “We believe that creativity has the power to transform human behavior. A brand with purpose can be a true agent of change and transform the way people think, feel or act,” Kien explained.
The following is the list of the awards won by Leo Burnett/Arc Worldwide at the Advertising + Marketing Agency of the Year Awards:
Brand Consultancy of the Year
Content Marketing of the Year
Creative Agency of the Year
Event Marketing Agency of the Year
Public Relations Agency of the Year
Digital Agency of the Year
Direct Marketing Agency of the Year
Mobile Marketing Agency of the Year
Social Marketing Agency of the Year
Search Marketing Agency of the Year
Best Idea - Out of Home
Best Idea - Social
Best Idea - Viral
Best Use of Branded Content
Leo Burnett Group Malaysia also had a successful run at the Campaign Asia-Pacific 2015 Agency of the Year awards, winning for three years the title of Creative Agency of the Year. We also emerged as the Gold winner for South East Asia Specialist Agency of the Year and South East Asia PR Agency of the Year. The latter is the group’s third consecutive win since 2013.
This is the Awards’ seventh edition since it started in 2010 as an agency awards program judged solely by client marketers. Nineteen senior client marketers representing brands such as BMW Group Malaysia, Celcom Axiata, Samsung Malaysia Electronics, and Tenaga Nasional among others, took part in the judging process this year.