Little Lion Close

Jan 2021

Little Lion

This Chinese New Year, let’s appreciate the many blessings life has to offer, together. Watch how a family of lion dancers adjust to their new life, as they teach their youngest the true meaning of lion dance.

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When The New Becomes Normal

Jan 2021

When The New Becomes Normal

What does it mean to be together during festivities? Is it the fireworks and large meals, or is it the smaller moments we share with each other? Together with 100PLUS, we show that all we need to celebrate our festivities to the fullest is the connection we have with each other.

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Nov 2020

Strong Me, Stronger Us

Communities become stronger when thriving individuals have the strength to lift each other up. We wanted to convey this message, as well as the nutritional role that milk can play, in an unprecedented way by using a novel visual mnemonic that nobody will forget.

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Oct 2020

The Chipsmore #2Fast2Sing Birthday Song Challenge

You’d never catch Gen Z’s at a 30 year old’s birthday party. But we got them to sing our very own birthday song to a 30-year old brand with the ridiculous and over-the-top #2Fast2Sing Birthday Song Challenge.

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Oct 2020

Hijack The Hype

How do you take attention away from the launch of an eagerly-anticipated competitor smartphone? Hijack the search intent and hype for iPhone 12 Pro and showcase the Samsung’s Galaxy Note 20 as the real pro.

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Oct 2020

Fuel Your Passion with 100PLUS

From sports drink to a fuel for every passion, our work with 100PLUS set out to reinvent an image built over decades, connecting with Malay Millennials around the nation.

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Sep 2020

#KasiCampur | Twisties Spicy Seaweed Splash

Twisties launched a new Spicy Seaweed flavour by encouraging young Malaysians to #KasiCampur and celebrate their love of mixing food and flavours.

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May 2020

Maxis #KitaSapotKita - We Support Each Other

Maxis presents ‘Make It Through”, a song collaboration with Faizal Tahir, Zee Avi & 10 local artist to inspire Malaysians to stay strong and positive in these trying times.

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