A Ramadan Like No Other Close

May 2020

A Ramadan Like No Other

With the global pandemic and lockdown on gatherings, this year’s holy month tested our compassion and resilience. Producing this 100PLUS film would have been impossible if it wasn’t for the health workers, street feeders, delivery guys and their families who shot the footage for us.

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Effie Agency of the Year

Dec 2019

Effie Agency of the Year

Leo Burnett was crowned Agency of the Year at the 12th Malaysia Effie Awards, and celebrated the Brand of the Year trophy with our client, Maxis. We brought home 1 Gold, 2 Silver and 6 Bronze effectiveness awards for Maxis, McDonald’s and AIA.

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More from Leo

Hijacking A Hot Trend Close

Nov 2019

Hijacking A Hot Trend

Malaysians love their spicy food, and can’t stop taking it to crazy levels with their spicy food challenges on social media. So Dutch Lady milk gave them a cool solution to help them continue conquering their love for spiciness. #PedasKitaCaras

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Big Haul At Kancils 2019

Oct 2019

Big Haul At Kancils 2019

Culture Kancil of The Year. Innovation Kancil of The Year. Advertiser of The Year. Plus 1 Gold, 8 Silvers, 9 Bronzes, 11 Merits, and Bronze Young Kancils winners, too. An impressive win across a diverse range of brands, including Maxis, Tenaga Nasional, McDonald’s, Samsung, Petronas and Jacob’s.

The 700-Day Itch Close

Oct 2019

The 700-Day Itch

When AIA Malaysia aimed to recruit experienced, qualified candidates from the financial industry, we created a fictional disease called the 700-Day Itch. This help positioned a career with AIA as a ‘cure’ for those who were stuck in dead-end and unsatisfying careers.

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#TheOriginals Close

Sep 2019

#TheOriginals

For Merdeka, our independence day, we turned Jacob’s crackers into a canvas to celebrate Malaysians who were just as “original” as the first and oldest cream crackers in the country.

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100% Malaysian Close

Aug 2019

100% Malaysian

Despite 62 years of independence, minority ethnicities are still being branded as “pendatangs”. But what if there's a way to prove our heritage through DNA?

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Deria Takbir Close

Jun 2019

Deria Takbir

Around the world, the Takbir Raya is a symbolic celebratory recitation by Muslims on Hari Raya yet more than 44,000 deaf Malaysians are not able to experience it. Here's how Maxis used technology to help facilitate inclusivity.

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