As part of a localization strategy, we hyper-personalized our billboards across Malaysia to celebrate the unique and iconic cultural flavor of each state through our iconic food items.
Moving away from one-size-fits-all-Malaysia marketing, into hyper-localized advertising that touches the hearts of each state’s local community.Watch
Smartphone camera technology has evolved drastically, but the demonstration of them has never changed. With its 4K broadcast-ready camera, Samsung wanted to do something different and set out to show the world what the Galaxy S10 can do by capturing 4K images of Earth from space.Watch
In conjunction with the launch of their flagship store, BookXcess encouraged readers to explore genres that go beyond their usual reading list, and in doing so, discover new and lesser-known books to broaden their knowledge.
There is a war for attention. And Malaysian Millennials are at the center of it. So instead of creating ads that would get lost in a clutter of content or eventually skipped, we created a 15-second micro dance challenge using the Big Mac Chant as a connector and TikTok as a platform. It's the ultimate social weapon to engage and excite an audience with a short attention span.Watch