When AIA Malaysia aimed to recruit experienced, qualified candidates from the financial industry, we created a fictional disease called the 700-Day Itch. This help positioned a career with AIA as a ‘cure’ for those who were stuck in dead-end and unsatisfying careers.Watch
As part of a localization strategy, we hyper-personalized our billboards across Malaysia to celebrate the unique and iconic cultural flavor of each state through our iconic food items.
Moving away from one-size-fits-all-Malaysia marketing, into hyper-localized advertising that touches the hearts of each state’s local community.Watch
Smartphone camera technology has evolved drastically, but the demonstration of them has never changed. With its 4K broadcast-ready camera, Samsung wanted to do something different and set out to show the world what the Galaxy S10 can do by capturing 4K images of Earth from space.Watch
In conjunction with the launch of their flagship store, BookXcess encouraged readers to explore genres that go beyond their usual reading list, and in doing so, discover new and lesser-known books to broaden their knowledge.